ALEC
COCCHIARO
GROWTH &
OPPERATIONS
I connect strategy, people, and execution to turn ambitious ideas into measurable growth.
ALEC
COCCHIARO
GROWTH &
OPPERATIONS
I connect strategy, people, and execution to turn ambitious ideas into measurable growth.
SELECTED WORK.
FROM AMBITION
TO OUTCOMES.
01
"The strongest brand beliefs are built, not just communicated."
CNA needed more than another campaign. It needed a reason to be chosen.
I helped turn a deeply held belief about how people learn into a differentiated brand position, then into a real product experience that proved it.
The result was Speaking Exchange, connecting Brazilian students with seniors in the U.S. through real conversations.
CNA | Education | Brazil
01
"The strongest brand beliefs are built, not just communicated."
CNA needed more than another campaign. It needed a reason to be chosen.
I helped turn a deeply held belief about how people learn into a differentiated brand position, then into a real product experience that proved it.
The result was Speaking Exchange, connecting Brazilian students with seniors in the U.S. through real conversations.
CNA | Education | Brazil
02
"Global consistency shouldn’t come at the expense of local relevance."
Oreo had a global platform. Brazil needed a launch.
I built the trust between local and global teams that gave us the freedom to do both: introduce Oreo through Brazilian culture, then bring the market into the global Wonderfilled platform.
OREO| Brand Launch | Brazil
02
"Global consistency shouldn’t come at the expense of local relevance."
Oreo had a global platform. Brazil needed a launch.
I built the trust between local and global teams that gave us the freedom to do both: introduce Oreo through Brazilian culture, then bring the market into the global Wonderfilled platform.
OREO| Brand Launch | Brazil
SEE CASE →
03
"Trust is won before the work is."
CLIF wasn’t just an account to win. It was a relationship we had to earn.
I helped turn a pitch into the beginning of a partnership, bringing the right people, disciplines and decisions together around one clear ambition.Winning the business was the outcome.
Building the conditions to win it was the work.
Clif| New Business | USA
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03
"Trust is won before the work is."
CLIF wasn’t just an account to win. It was a relationship we had to earn.
I helped turn a pitch into the beginning of a partnership, bringing the right people, disciplines and decisions together around one clear ambition.Winning the business was the outcome.
Building the conditions to win it was the work.
Clif| New Business | USA
SEE CASE →
04
"The best global ideas don’t start global. They become global."
What started as a challenge to defend the business became an opportunity to rethink it.
I helped turn a strong local consumer insight into a platform that first earned LATAM’s confidence, then global adoption, while helping build the agency model required to make it scale.
The work grew. The revenue grew. So did the relationship.
TUC / Club Social | New Business | GLOBAL
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04
"The best global ideas don’t start global. They become global."
What started as a challenge to defend the business became an opportunity to rethink it.
I helped turn a strong local consumer insight into a platform that first earned LATAM’s confidence, then global adoption, while helping build the agency model required to make it scale.
The work grew. The revenue grew. So did the relationship.
TUC / Club Social | New Business | GLOBAL
SEE CASE →
About Alec Cocchiaro
For more than 25 years, I’ve been the person connecting the parts of marketing organizations that too often operate separately: clients, business, creative teams, operations, and growth.
I build the conditions that allow all of them to perform better together.I’ve led multimillion-dollar businesses and integrated teams across the U.S., Latin America, and global assignments spanning more than 40 markets, working with brands including Mondelez, Toyota, Mercedes-Benz, Sony, and HP. At Dentsu, FCB, The Martin Agency, and DAVID, my role has gone beyond managing accounts.
I’ve grown businesses, strengthened partnerships, redesigned ways of working, and helped teams turn ambitious ideas into results at scale.
"Creative ambition requires operational discipline."
Outside of work, I’m driven by much of the same thing: curiosity. I like figuring out how things work, making things from scratch, questioning the obvious and asking one more question when everyone else seems satisfied with the answer.
I’m Brazilian, a father of two, and have built a life across different cultures and perspectives. Family keeps me grounded, while taking photographs, playing guitar, experimenting with design, and getting lost in good conversations keep me curious. Work is a big part of who I am. It’s just not the whole story.
LET'S TALK
Have a challenge worth solving?
I’m always interested in ambitious problems, smart people, and conversations that might lead somewhere interesting.